“It’s not about ideas. Its about making ideas happen.” – Scott Belsky
Every person in today’s world define startup differently. For some it’s a new innovative idea and for few, startups relate to the new form of doing business. The conventional definition of a startup defines it as “an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet a marketplace need by developing a viable business model around an innovative product, service, process or a platform.”
In the past few years, India has witnessed a gradual shift in the preferences of youth from seeking jobs to start something new. Everyone today, irrespective of their current field of study aims to initiate a successful startup. Startups need to decide their target market in advance to focus its routine operations. One important factor which one should keep in mind while opting for a startup is innovation. Startups always aim at either creating new product or services or bringing out something innovative in the existing product or service. Also, startups need a proper marketing for its expansion so that it comes within people’s reach.
India counts lot of startups which are initiated for the purpose of accomplishing objectives but when it comes to the ones which are successful enough in doing so, there are few. Reason being, the improper implementation of these startup ideas. Every startup initiates for an objective but then gradually ends up losing it. To initiate a successful startup we need to have a proper plan for its implementation. One should go for proper research before implementing a startup. Due to increasing population of our country, number of problems increases. So these startups usually target to find a solution to these problems as a matter of their operations. Since startups are all about taking risks and dreaming differently,“Risk more than others think is safe. Dream more than others think is practical.” – Howard Schultz, CEO of Starbucks.
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